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Transient

Identity · Web

At Transient, I revamped the digital experience for an AI platform helping businesses automate their daily tasks and work more efficiently. I led key initiatives including visuals for their core services and various platform-wide refinements.

Problem

Research

Challenges

Key Solutions

Impact

Title

Problem

This was a 0-to-1 sprint focused on credibility. Transient needed a digital presence that carried enough weight to secure investor funding and enterprise leads. I led a rapid-response redesign, moving away from startup experimentalism toward a Modern Institutional aesthetic. The goal was to build a high-authority, one-page platform that looked established from day one.

This was a 0-to-1 sprint focused on credibility. Transient needed a digital presence that carried enough weight to secure investor funding and enterprise leads. I led a rapid-response redesign, moving away from startup experimentalism toward a Modern Institutional aesthetic. The goal was to build a high-authority, one-page platform that looked established from day one.

Title

The legacy design with no clear art direction

Research

After comparing Transient to industry leaders like Hebbia and Rogo, it became clear that the old website didn't reflect how advanced our AI truly was. The outdated visuals lacked the professional feel needed to show we were ready for enterprise clients, whilst key technical benefits were lost in a cluttered layout. We needed a new design to prove we had grown from a simple experiment into a trusted partner for high-level stakeholders.

After comparing Transient to industry leaders like Hebbia and Rogo, it became clear that the old website didn't reflect how advanced our AI truly was. The outdated visuals lacked the professional feel needed to show we were ready for enterprise clients, whilst key technical benefits were lost in a cluttered layout. We needed a new design to prove we had grown from a simple experiment into a trusted partner for high-level stakeholders.

Title

A comprehensive visual and UX overhaul for Transient

Title

This redesign encompassed both the marketing website and the core application, establishing a cohesive, enterprise-grade aesthetic tailored to the capital markets sector.

Challenges

The main constraint was the timeline. I had to achieve Institutional Authority in a V1 launch without the luxury of complex animations or extensive brand assets. The layout had to serve two masters — investors looking for vision and clients looking for utility — all within a single-page journey that needed to feel breathable, not cluttered.

The main constraint was the timeline. I had to achieve Institutional Authority in a V1 launch without the luxury of complex animations or extensive brand assets. The layout had to serve two masters — investors looking for vision and clients looking for utility — all within a single-page journey that needed to feel breathable, not cluttered.

Title

The marketing website includes unique landing pages, company information, support resources, and more

Title

The layout packs a lot of information and additional options in a structure that is easy to scan, and adapts depending on the device

Key Solutions

I focused on a clear, logical layout that put information ahead of decoration, helping the brand shift from a lean experiment into a reliable partner for key stakeholders. To clearly show the product's value, I relied on high-quality visuals as the main focus. I also built a smooth user journey from the main selling points right through to the call-to-action to stop losing potential leads. Finally, I set up clear typography and colour tokens to ensure a seamless update from V1 to V2.

I focused on a clear, logical layout that put information ahead of decoration, helping the brand shift from a lean experiment into a reliable partner for key stakeholders. To clearly show the product's value, I relied on high-quality visuals as the main focus. I also built a smooth user journey from the main selling points right through to the call-to-action to stop losing potential leads. Finally, I set up clear typography and colour tokens to ensure a seamless update from V1 to V2.

Title

Responsive layouts was a non-negotiable

Title

The updated branding is carried across the AI software

Impact

This redesign gave Transient the digital gravity they needed for their fundraising journey. By focusing on high-credibility design, I delivered a platform that serves its immediate purpose — generating leads and impressing investors — while providing the strategic blueprint for the brand's future.

This redesign gave Transient the digital gravity they needed for their fundraising journey. By focusing on high-credibility design, I delivered a platform that serves its immediate purpose — generating leads and impressing investors — while providing the strategic blueprint for the brand's future.